Success Story: License Plate
We had the honor to work with Laps for Cystic Fibrosis, Children's Hospital of Alabama, and The Cystic Fibrosis Foundation to design a license plate for the State of Alabama to raise funds for disease research and to raise awareness.
For further details visit https://www.facebook.com/childrenshospitalofalabama/videos/2611757202401758/.
The Goal
Generate interest and 1000 commitments for a vanity license
plate in the state of Alabama. 1000 commitments had to be signed within 1 calendar year, or the state would not produce the plate.
The Result
Through a combination of organic social media marketing, direct mail targeting cystic fibrosis research supporters, and in-person marketing events, we reached the goal of securing 1,000 commitments within the required one year.